top of page
Gruff Davies

Gruff is a pioneer of ‘exergaming’. Seven years prior to Nintendo’s launch of the “Wii Fit”, he invented the world’s first interactive gaming-exercise bike, “Exertris”. Bill Gates presented the invention at CES 2003, describing it as “really quite amazing”. Gruff has appeared twice on BBC Tomorrow’s World, including once as a TV finalist for the Inventor of the Year Award. He was a semi-finalist in Ernst & Young’s Entrepreneur of the Year award the same year. Sadly, Exertris was forced to close in 2004.  Beat Fitness Games is a reboot of the same principle in a pure-software incarnation, made possible thanks to recent advances in technology. 

As as well as Beat, Gruff is the creator and co-founder of “Kwiziq“, an “AI language coach” that helps adults learn a foreign language up to ten times faster. Kwiziq is recognised as a leading British AI start-up. Kwiziq has also been a top 3 finalist in CogX’s Best AI Product in Education Award, three years running. 

Gruff was Codex World’s Top 50 Innovator 2019 and BMWi UK EdTech Founder of the Year 2018.

bottom of page